On the exterior of the box, we featured an aerial view of Downtown San Francisco (where Okta’s headquarters are located) with the word “FIND”—highlighted by a semi-circle overlay which was lifted from the design used in the “O” in Okta’s logo.
OKTA: Find Campaign Box Interior
When the box is opened, you see a zoomed-in, street-level view of San Francisco with copy calling out all the things you’ll “find” with Okta’s service. Once the letter is lifted out of the box,a BlueTooth tracking-tile gift is revealed with the copy “FIND: Your keys” to round out the messaging.
VMA Showcase Award - GOLD
In addition to the Gold VMA showcase award, the leads generated from the mailing ranged from 18-20%, and outperformed the company’s multi-million dollar conference marketing event.
Best of all, the leads in this campaign were high-value and were qualified leads. The typical response from these types of leads is usually 9-10 months, but this mailing was able to provide fast results and help move the warm leads through the sales funnel in just 1-2 months after the mail dropped.