The Academy of Art University has been stocking humanity’s collective lake with beautiful, artistic fish for over 80 years; making our world just a little more tolerable, elegant and functional than it would have been otherwise. But while they’ve been busy helping others take their artistic potential full-sail, their own brand has gradually drifted out to sea.
When we were brought on to help create the annual Academy of Art lookbook, we recognized that the brand needed more than another piece of collateral; it needed a rudder, a captain and a cargo-hold full of attitude.
We quickly dispensed with the idea of making a simple look-book and decided instead to create a unique experience; a gilded galleon of sparklyfresh re-brandedness, seaworthy and ready to sail. The result was Intersections, 200 pages of classic forms interacting seamlessly with modern technology.
Intersections won a Gold Addy for Advertising for the Arts and Sciences in 2013.
The second video was one of two 30 second national spots we worked on to help The Academy of Art University capitalize on the thematics brought to bear by Intersections.