Kool-Aid can be delicious, but as all cults and companies eventually come to understand, too much can be poisonous. Everyone can believe their own product or service is fantastic, a cut above the rest – problem is, how do you convince everyone else?
For companies like Quova, it starts with being able to quickly and concisely explain what it is that you do.
Our goal was to help Quova effectively communicate the complicated nature of IP Geolocation while emphasizing its value to marketers, advertisers and other lay people. All without making potential clients feel like they just tossed back a handful of Ambien.
After getting our facts straight with everyone from the CEO to the internal IT team, a central truth began to emerge. Their basic premise, their core competency, their Raison d’être, was to put the Right Thing in front of the Right Person, at the Right Time.
Part 1 served to introduce the problem and provide our client's solution. Part 2 served as a deeper drill down into the specific services and benefits of Quova's IP Geolocation technology.
[Screenwriter, Creative Director]