Back in 2015, Okta had a fistful of hot sales leads. Like Glenngary Level hot. But the email and landing page dance wasn't going to cut it this time. Their target—IT Managers—were inundated with sales proposals from similar SaaS providers and were getting tired of being asked to the same prom over and over. If Okta was going to convert these leads to sales, they were going to have to up their game and rent that stretch Hummer.
That's when Okta turned to the creative minds at HERO Marketing. Tasked with taking these leads to the next level, we put our research helmets on and dove in, finally emerging with a strategy that wrapped good old fashioned direct response around a high tech gift. The result? "Okta:Find": a beautifully designed box of out-of-the-box solutions for IT security--and in this case, even keys.
Breast Cancer doesn't need an advertising budget to kill millions each year, but what if it had one anyway?