POCKET AQUARIUM [SPEC]
The Monterey Bay Pocket Aquarium combines the existing functionality of the current MBA mobile app with a fresh take on experiencing and sharing the magic of the aquarium, neighboring businesses and the Monterey Bay at large. Using in-app purchases, social-based gamification, exclusive merchandise and local deals, the MB Pocket Aquarium encourages visitors to engage in whole new ways.
[Creative Direction, Copywriting]
A series of three print ads designed to promote the MBA Pocket Aquarium.