The Academy of Art University has been stocking humanity’s collective lake with beautiful, artistic fish for over 80 years; making our world just a little more tolerable, elegant and functional than it would have been otherwise. But while they’ve been busy helping others take their artistic potential full-sail, their own brand has gradually drifted out to sea.
When we were brought on to help create the annual Academy of Art lookbook, we recognized that the brand needed more than another piece of collateral; it needed a rudder, a captain and a cargo-hold full of attitude.
We quickly dispensed with the idea of making a simple look-book and decided instead to create a unique experience; a gilded galleon of sparklyfresh re-brandedness, seaworthy and ready to sail. The result was Intersections, 200 pages of classic forms interacting seamlessly with modern technology.
Intersections won a Gold Addy for Advertising for the Arts and Sciences in 2013.
The second video was one of two 30 second national spots we worked on to help The Academy of Art University capitalize on the thematics brought to bear by Intersections.
[Lead Designer, Creative Director, Copywriter]
Kool-Aid can be delicious, but as all cults and companies eventually come to understand, too much can be poisonous. Everyone can believe their own product or service is fantastic, a cut above the rest – problem is, how do you convince everyone else?
For companies like Quova, it starts with being able to quickly and concisely explain what it is that you do.
Our goal was to help Quova effectively communicate the complicated nature of IP Geolocation while emphasizing its value to marketers, advertisers and other lay people. All without making potential clients feel like they just tossed back a handful of Ambien.
After getting our facts straight with everyone from the CEO to the internal IT team, a central truth began to emerge. Their basic premise, their core competency, their Raison d’être, was to put the Right Thing in front of the Right Person, at the Right Time.
Part 1 served to introduce the problem and provide our client's solution. Part 2 served as a deeper drill down into the specific services and benefits of Quova's IP Geolocation technology.
[Screenwriter, Creative Director]
DOUBLE DUTCH RE-BRAND
When San Francisco’s Double Dutch turned to Rehab Media to help save the boom box, they turned to us to help turn up the volume. We broke the knob.
Not content with simple flyers and mylar balloons, we decided to go whole hog and push a bar rebrand in a way that had never been seen before. To do this, we created an alternate reality campaign celebrating the Coalition to Save The Boombox; an organization dedicated to honoring the cultural and historical significance of the boombox.
A three part online video series, along with an official website was promoted by serious street action, including wild-postings, huge murals in the mission and even a flash protest.
A once-inconspicuous bar on a crowded nightlife corridor, Double Dutch needed a dose of brand refreshment. We served them our signature cocktail: a double-shot of weird with a pint of kickass.
[Creative Direction, Copywriting, Screenwriting, Video Direction]